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This site abel-electrical.com states the following, "Welcome to Abel electrical! Abel Electrical Contractors, Inc." Our analyzers noticed that the webpage also stated " serving the Chicago land area and the north shore for over 20 years." The Website also stated " Our technicians are dedicated to providing helpful, reliable service to residential, commercial and industrial clients in the counties of Cook,Lake, and McHenry of Illinois. Our rates are very compatible and our workmanship is to OSHA standards. Workmanship is guaranteed up to 12 months after installation not including parts." The website's header had Abel Electrical Contractors as the most important keyword. It was followed by electrical contractor in Illinois, electric, and Illinois electrical contractors which isn't as highly ranked as Abel Electrical Contractors. The next words the site used was McHenry. Lake was also included but might not be understood by search crawlers.